Wednesday, April 11, 2007

The Media Equation

Hi Group,

I just finished reading chapter 1 of "The Media Equation" by Reeves (1996). In it, the author wrote about medai equaling real life and how humans fail to make the seperation. The first thought that came to mind was watching too many Star Trek episodes. In the show, and in many other sci-fis, there is a "friendly-voiced" computer that the star interacts with to solve problems like you would do with a friend. I feel that we have been conditioned over the years to act like this towards media. On the show Knight Rider, the talking car wass the best friend of the star.

Another thing that came to mind was our increased interaction with media while real personal interaction has dropped. People spend more time with thier computers than they do with real people. Emails, for example, are forms of communication but it seems to be more with the computer than with someone on the other end.

I wanted to point these two ideas out because the author discussed the idea of the "old brain" in the modern world. As we evolved, we had constant interaction with others but that has been drastically reduced in less than 50 years. Too quick for our old minds to evolve with.

Just some ideas,

Ken

Reeves, Byron, and Clifford Nass. 1996. "Ch 1, The Media Equation," pp. 3-18 in The Media Equation. Cambridge University Press.

1 comment:

kevin404 said...

Let me first say you can never watch too much Star Trek.

I've always had a vision of the future that's a little darker, more like Alien. And the computer (Mother) dutifully following its human instructions, was a little darker too.